Endless Summer embodies a perpetual celebration of sun-soaked moments, ensuring that the spirit of summer lingers as long as one holds their beer. This IPA, with its invigorating taste, becomes a vibrant embodiment of Noosa's beach culture, transporting the essence of a coastal paradise wherever it is enjoyed.

The design of Endless Summer is an exuberant symphony of colors, a visual expression of freshness that resonates with the promises made by Billy's Brew to its discerning customers. Beyond its refreshing character, the design encapsulates the emotions of joy and happiness, creating a sensory experience that aligns seamlessly with the brand's commitment.

The undulating background evokes the rhythmic waves of the ocean, while strategically incorporated elements such as citrus fruits, palm trees, and leaves serve as nostalgic reminders of a serene summer holiday. The typography is chosen for its youthful and playful demeanor, accentuated by the use of Spot UV embellishment to introduce a distinctive tactile element.

This project was crafted as part of an assignment for the Finished Art unit at Billy Blue College of Design in 2023.